To be recognized as an extraordinary place to visit and explore Canadian culture and identity, and the connections between art and nature.
Extraordinary place to visit
A physical and virtual gathering place that provides an engaging and continually changing experience to targeted audiences and communities, driving new and repeat visits.
Explore Canadian Culture and Identity
Enabling our visitors to understand who we are as Canadians and where we fit in the global context over time, through the medium of art.
Connections between art and nature
Bringing together and integrating the visual arts with the natural world and creating a cultural landscape uniting the visual arts with the natural world.
To interpret and promote Canadian, Indigenous and Inuit art, to attract local, national, and international audiences.
Excellence We are the best in our sector, are leaders in our field, and have achieved a national and global reputation.
Respect We trust each other and treat each other, our visitors, and our clients with integrity and openness, working together to create a culture of inclusion and engagement.
Innovation Our unique legacy lets us think outside the box, take risks, and encourages creativity and fresh ideas.
Learning We encourage research and scholarship, generate and disseminate knowledge, inspire creativity, and foster visual literacy and critical thinking. We are leaders in our field, and have achieved a national and global reputation.