McMichael Board of Trustees

Directors-in-Training

Cassandra Cleveland

Cassandra Cleveland is an award-winning communications professional with a profound passion for arts and culture.

With over a decade of experience in communications, Cassandra has worked across local government, arts, education and broadcasting sectors. She holds an Honours Bachelor of Applied Arts in Media Studies and a Diploma in Media Communications with a specialization in Public Relations.

She is excited to join the McMichael Directors-in-Training program and looks forward to contributing her expertise to support and enhance the arts community.

Mark Swierzsz

Mark is the Creative Effectiveness Lead at Google Canada, where he serves as a key ambassador for YouTube, overseeing the development of Canadian Agencies and Partners’ work on Google’s platforms. With years of experience in driving innovation and partnerships, Mark previously led the Creator strategy for Canada and managed the YouTube Space, working closely with hundreds of creators, artists, brands, and key opinion formers.

Before joining Google/YouTube, Mark served as the Director of Digital for Bell Media Specialty, where he oversaw the digital strategy and rollout of popular properties such as MuchMusic, MTV, E!, The Comedy Network, Space, Bravo, and The Loop.