Zamina, has over 15 years of experience working with the world’s leading companies, from start-ups to Fortune 500 organizations. She has focused most of her career in the retail industry and thrives in taking leadership of complex and ambiguous problems. Zamina has a proven ability to propel growth by adopting a customer first mentality, uncovering unique insights, driving excellence and robust P&L management.

She has worn many hats in her career – finance, strategy, operations and most recently, as the VP of Commercial Strategy at Aurora Cannabis Inc. where she is responsible for driving business growth and managing the innovation, retail, consumer research & insights and alternative revenue functions.